Donor intelligence · by Sekna
Know every donor.
Reach what matters.
Sekna builds your donor data foundation — every gift, every campaign, every donor in one place — and six AI models score it nightly. Basira turns those scores into audiences on thirteen ad platforms.
Invitation-only · your donor data never leaves your warehouse
The AI engine
We build the data. The models score it.
Your team acts on it.
RFM Scoring
Recency, Frequency and Monetary value, each scored 1–4 — mapping every donor into ten named segments.
R1 · F1 · M1 → ChampionChurn risk
A 0–100 early-warning score, so you call donors before they leave — not after.
Score 74 → Critical · call this weekLifetime value
Everything given plus a 5-year forecast of future giving, tiered Bronze to Diamond.
$4,820 given → $7,300 LTV · GoldNext transaction
Expected amount and timing from each donor's own rhythm.
≈ $120 · expected in 18 daysSeasonal intelligence
Ramadan-to-Ramadan comparisons, last-10-nights tracking, Zakat vs Sadaqah vs Qurbani behavior.
Gave last 10 nights · Zakat payerAI Analyst
Plain-English questions, answered with your real numbers — then it builds the audience for you.
“Who should we call this week?”All of it runs inside a data foundation you own — Sekna builds it, operates it, and keeps it scoring nightly. No data team required on your side.
Your community, in segments you can actually use.
“Lapsed Ramadan givers worth $500+” — built in one breath. Forty donor traits, plain-English rules, and a live count in about two seconds. Twelve fundraising-native segments come pre-built: Champions, monthly-upgrade candidates, Qurbani buyers, last-10-nights givers.
From insight to a launched audience — without a data team.
Sekna runs the data engineering; your marketers run the strategy. Pick a platform and Basira formats the audience to its exact spec — hashed identifiers, minimum-size checks, and that platform's best practices shown before you export.
- Meta & Google Customer Match formats, hashed to spec
- Ready-made platform + audience recipes
- Every export logged in the audit trail
Not all giving is the same — and knowing the difference is worth millions.
A Zakat payer, an emergency responder and an orphan sponsor behave completely differently. Basira measures each cause like a product: how many of its first-time donors ever give again. From real pilot data:
19 of every 20 come back. Automated giving builds the habit for you.
A relationship with a child, not a transaction — sponsors stay for years.
4 in 10 never return. Emergencies fill the funnel — the second gift is YOUR job, within 90 days.
% of donors who give a second time, by what their first gift was · Basira computes this for every cause and every schedule.
Real numbers from your data, never guesses — with the queries it ran cited under every answer.
Full history, scores and predictions on a dual Hijri–Gregorian timeline — for all 147,000 donors.
When your donors give, hour by hour and city by city — down to the ZIP code, and out to the country the money reaches.
Sekna engineers it, you own it. Donor PII never sits on our servers, and every export is logged in the audit trail.
“Understand people before you ask them to give. Every screen in Basira ends in an action a fundraiser can take today.”
The principle Basira is built on — by Sekna, for fundraising teams.